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lego train
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£60.71avg listing price — sweet spot $15–$100
Price range
Great£14.19–£121.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£278K£278K/yr · 432K searches
Review moat
Okay1,770.43avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price