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lego japan
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible£38.36avg listing price — sweet spot $15–$100
Price range
Great£13.03–£97.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,268.06avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£87K£87K/yr · 99K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-27.0%90-day search growth — must beat 0% to launch