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lego horse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great£19.65avg listing price — sweet spot $15–$100
Price range
Good£6.86–£30.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,658.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£77K£77K/yr · 82K searches
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand