24
lego hogwarts express
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good£114.50avg listing price — sweet spot $15–$100
Review moat
Okay2,331.63avg incumbent reviews — the moat a new listing must climb
Price range
Okay£54.96–£191.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 34K searches
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price