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knex
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£19.04avg listing price — sweet spot $15–$100
Price range
Great£8.00–£38.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,825.22avg incumbent reviews — the moat a new listing must climb
Market size
Okay£221K£221K/yr · 264K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand