47
kinetic sand
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Good£810K£810K/yr · 1.4M searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.11avg listing price — sweet spot $15–$100
Price range
Okay£3.21–£24.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,672.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand