65
kids bucket
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+116.2%90-day search growth — must beat 0% to launch
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great327.2avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.64avg listing price — sweet spot $15–$100
Price range
Bad£4.20–£18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£25K£25K/yr · 48K searches