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iron man helmet
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great427.27avg incumbent reviews — the moat a new listing must climb
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good£136.86avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£18.30–£246.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£169K£169K/yr · 295K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Signals High Price