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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 7Growth 13Conversion 34Competition 61Returns 94Price range 81Avg price 91Brand share 2Review moat 46Quality gap 37

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great£21.21

avg listing price — sweet spot $15–$100

Price range

Great£6.78–£52.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,893.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-24.3%

90-day search growth — must beat 0% to launch

Market size

Bad£29K

£29K/yr · 49K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand