54
go kart
Worth a lookShows low returns (0.8%), but weak search conversion (0.2%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great142.14avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Avg price
Good£152.52avg listing price — sweet spot $15–$100
Market size
Okay£139K£139K/yr · 570K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Price range
Bad£42.22–£1144.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Signals High Price