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glow pad
Skip itSoft demand (-52.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.72avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£5.81–£18.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,627.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£32K£32K/yr · 46K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-52.3%90-day search growth — must beat 0% to launch