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66

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Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 20Growth 96Conversion 75Competition 66Returns 99Price range 64Avg price 49Brand share 59Review moat 50Quality gap 77

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Incredible+145.1%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.91–£32.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,491.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.86

avg listing price — sweet spot $15–$100

Market size

Bad£80K

£80K/yr · 95K searches

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