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ghostbusters costume kids
Skip itSoft demand (-57.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.02avg listing price — sweet spot $15–$100
Review moat
Great278.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£8.43–£28.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£15K£15K/yr · 66K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-57.4%90-day search growth — must beat 0% to launch
Signals High Returns