35
gear sphere
Skip itPrices mostly outside the sweet spot ($5.57–$9.30) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great307.78avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.96avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£3K£3K/yr · 13K searches
Price range
Bad£5.57–£9.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap