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games for 3 year olds
Skip itSoft demand (-14.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.80avg listing price — sweet spot $15–$100
Review moat
Bad6,761.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.84–£18.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£80K£80K/yr · 260K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch