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fridge magnets for kids
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,575.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Price range
Bad£3.37–£17.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£63K£63K/yr · 121K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch