40
flash cards for toddlers age 2
Skip itPrices mostly outside the sweet spot ($4.50–$14.46) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,486.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 113K searches
Price range
Bad£4.50–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier