59
finger scooter
Worth a lookShows a thin review moat (55 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible54.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+39.6%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.75–£24.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Market size
Bad£57K£57K/yr · 164K searches