45
fake money
Skip itSoft demand (-14.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£2.30–£95.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,036.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.50avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£110K£110K/yr · 355K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-14.7%90-day search growth — must beat 0% to launch