60
dolls pram
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible£33.88avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Price range
Great£5.85–£112.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good618.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£308K£308K/yr · 890K searches
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals Out of Stock