55
dolls clothes
Worth a lookShows low returns (1.1%), but soft demand (-16.6% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Review moat
Great419.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£3.97–£31.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£202K£202K/yr · 596K searches
Avg price
Okay£9.93avg listing price — sweet spot $15–$100
Growth
Bad-16.6%90-day search growth — must beat 0% to launch