Skip to content
42

dancing cactus

Skip it

Prices mostly outside the sweet spot ($7.45–$12.20) — this niche doesn't clear our bar today.

Market size 29Growth 20Conversion 74Competition 24Returns 50Price range 0Avg price 36Brand share 36Review moat 89Quality gap 93

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great227.46

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.26

avg listing price — sweet spot $15–$100

Market size

Okay£126K

£126K/yr · 179K searches

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

Price range

Bad£7.45–£12.20

cheapest to priciest tracked listing — scored on the share inside $15–$100