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crunch labs build box
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great£19.11avg listing price — sweet spot $15–$100
Price range
Great£6.76–£39.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good667.26avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£100K£100K/yr · 280K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Signals Out of Stock