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cowboy gun
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great247.39avg incumbent reviews — the moat a new listing must climb
Price range
Great£4.23–£104.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Avg price
Great£16.87avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Growth
Good+26.2%90-day search growth — must beat 0% to launch
Market size
Okay£101K£101K/yr · 119K searches
Signals Quality Gap