40
compendium of games
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,146avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.30avg listing price — sweet spot $15–$100
Price range
Good£5.12–£25.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Market size
Bad£22K£22K/yr · 45K searches
Signals Out of Stock