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chucky costume
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Great143.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.23avg listing price — sweet spot $15–$100
Price range
Great£11.17–£34.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad£18K£18K/yr · 282K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale