40
chicken vs hotdog game
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great461avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Market size
Okay£202K£202K/yr · 162K searches
Price range
Bad£9.75–£16.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand