71
cheese squishy
Worth a lookShows beatable incumbent ratings (3.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible13.81avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Growth
Great+63.8%90-day search growth — must beat 0% to launch
Market size
Good£313K£313K/yr · 1.1M searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.20avg listing price — sweet spot $15–$100
Price range
Bad£1.62–£15.04cheapest to priciest tracked listing — scored on the share inside $15–$100