48
cat tail
Skip itPrices mostly outside the sweet spot ($3.51–$15.22) — this niche doesn't clear our bar today.
Review moat
Incredible93.63avg incumbent reviews — the moat a new listing must climb
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Market size
Bad£25K£25K/yr · 142K searches
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.51–£15.22cheapest to priciest tracked listing — scored on the share inside $15–$100