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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 15Conversion 65Competition 37Returns 96Price range 88Avg price 81Brand share 0Review moat 90Quality gap 18

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great195.8

avg incumbent reviews — the moat a new listing must climb

Price range

Great£10.47–£62.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£17.31

avg listing price — sweet spot $15–$100

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.5%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 41K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand