59
car track
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Avg price
Great£18.82avg listing price — sweet spot $15–$100
Price range
Great£5.11–£73.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Review moat
Good776.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay£156K£156K/yr · 368K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand