73
butter squishy
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+251.3%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Incredible44.73avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£582K£582K/yr · 1.5M searches
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.52avg listing price — sweet spot $15–$100
Price range
Bad£1.63–£12.40cheapest to priciest tracked listing — scored on the share inside $15–$100