52
bugs
Worth a lookShows low returns (0.3%), but a small market ($73K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.94–£33.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,003.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£8.27avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 275K searches