53
boys toys age 6-7 years most popular
Worth a lookShows low returns (1.0%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.00avg listing price — sweet spot $15–$100
Price range
Okay£3.56–£23.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,966.95avg incumbent reviews — the moat a new listing must climb
Market size
Bad£37K£37K/yr · 61K searches
Signals No Dominant Brand