40
bouncy balls
Skip itPrices mostly outside the sweet spot ($2.92–$7.79) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good524.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Market size
Bad£83K£83K/yr · 256K searches
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£2.92–£7.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier