40
ball pit
Skip itWeak search conversion (1.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Good£7.54–£30.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.97avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£181K£181K/yr · 837K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,738.17avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf