60
bald cap
Worth a lookShows demand growing +566.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+566.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great248.3avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Good£438K£438K/yr · 721K searches
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad£4.00–£11.33cheapest to priciest tracked listing — scored on the share inside $15–$100