72
arm bands
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+92.8%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Market size
Good£409K£409K/yr · 620K searches
Review moat
Good1,372.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£1.98–£21.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.11avg listing price — sweet spot $15–$100