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yellow paper
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great447.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£3.98–£18.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£58K£58K/yr · 40K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch