40
yellow highlighters
Skip itPrices mostly outside the sweet spot ($1.32–$10.96) — this niche doesn't clear our bar today.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,556.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.46avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 42K searches
Price range
Bad£1.32–£10.96cheapest to priciest tracked listing — scored on the share inside $15–$100