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27

wrendale diary 2025

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 1Growth 8Conversion 91Competition 0Returns 97Price range 0Avg price 33Brand share 0Review moat 99Quality gap 3

Review moat

Incredible26.5

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.95

avg listing price — sweet spot $15–$100

Growth

Bad-33.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad5.0★

avg incumbent rating — lower means beatable quality

Market size

Bad£6K

£6K/yr · 5K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£6.77–£14.05

cheapest to priciest tracked listing — scored on the share inside $15–$100