53
whiteboard with stand
Worth a lookShows low returns (0.9%), but soft demand (-14.1% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£48.03avg listing price — sweet spot $15–$100
Price range
Great£11.15–£122.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,022.37avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£166K£166K/yr · 136K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.1%90-day search growth — must beat 0% to launch