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whiteboard pens with eraser
Skip itPrices mostly outside the sweet spot ($3.32–$10.80) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£108K£108K/yr · 127K searches
Review moat
Bad4,533.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Avg price
Bad£4.78avg listing price — sweet spot $15–$100
Price range
Bad£3.32–£10.80cheapest to priciest tracked listing — scored on the share inside $15–$100