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whiteboard paper
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good735.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.61avg listing price — sweet spot $15–$100
Price range
Good£4.97–£26.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£128K£128K/yr · 159K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-20.1%90-day search growth — must beat 0% to launch