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Skip itPrices mostly outside the sweet spot ($4.90–$11.66) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great337.67avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.63avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 66K searches
Price range
Bad£4.90–£11.66cheapest to priciest tracked listing — scored on the share inside $15–$100