32
white pens
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,146.91avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.81avg listing price — sweet spot $15–$100
Market size
Bad£97K£97K/yr · 166K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£5.08–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand