55
white pen
Worth a lookShows low returns (0.3%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£340K£340K/yr · 506K searches
Price range
Okay£2.46–£24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,200.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.01avg listing price — sweet spot $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch