50
white gift bags
Worth a lookShows low returns (1.5%), but a small market ($47K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good783.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.11avg listing price — sweet spot $15–$100
Price range
Bad£3.65–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£47K£47K/yr · 90K searches
Signals No Dominant Brand