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wedding wrapping paper
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great175avg incumbent reviews — the moat a new listing must climb
Growth
Great+92.2%90-day search growth — must beat 0% to launch
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 94K searches
Price range
Bad£2.33–£11.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier