54
wedding planner
Worth a lookShows low returns (1.1%), but soft demand (-2.1% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great324.74avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good£14.28avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good£6.02–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£217K£217K/yr · 426K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand